Ideaphoria_work

about us

Matthue DeYarus is a futurist and creativist with over 40 years’ experience in cutting edge technology and organizational culture. His role and responsibilities have ranged from C-suite upper management to content and application developer.

His focus has always been very international, and he has had clients in over a dozen countries. In two of these localities, he has worked directly with the federal government. In business he has worked in multiple industry sectors ranging from manufacturing, to large portfolio real estate, to food production. Many of his clients have been scientists and/or teams of researchers in many different disciplines. He has also worked with the non-profit sector and NGOs of various sizes.

He has often bootstrapped the delivery of programs/products by providing organizational and process modeling at the beginning of projects. After delivery he has prepared and taught supplemental learning materials for users and decision makers.

Throughout all this work he has always emphasized a non-violent and egalitarian process that celebrates the value of the individual as well as the potential for community and dialog to enhance creativity when partnership and reciprocity are put at the center of values. He is the founder of a school of philosophy called ‘innecotive cosmology’ which offers a fusion of boundless optimistic possibility for innovation while simultaneously advocating for systemic interdependence for all participating parties.

In co-founding Ideaphoria BV, Matthue supports visionary efforts that lead to a world where everyone, human and non-human, can thrive.

Seleyn DeYarus is a dynamic leader with more than 20 years of experience in regenerative thinking, strategic communications, and organizational leadership. Dedicated to advancing place-based sustainability initiatives, Seleyn excels in uniting diverse stakeholders across agriculture, fashion, investment, and academia to guide dialogue and inquiry in service to building strategies that drive systems-level collaborative action. With a deep commitment to clear, compelling communication, she designs initiatives and narratives that inspire cooperation, deepen engagement, and catalyze meaningful change.

As co-founder of Ideaphoria BV, Seleyn helps organizations and individuals integrate regenerative principles into both personal and intrapersonal development in support of business strategy and societal transformation. Previously, as Founder and Executive Director of Regenerative Rising, Seleyn built a global platform elevating regenerative agriculture through high-impact convenings, thought leadership, and cross-sector coalition building. Her ability to craft vision, articulate purpose, and facilitate dialogue has been central to mobilizing partners and securing significant funding for mission-aligned initiatives.

In prior leadership roles, including CEO of Best Organics, Inc. and Chief Business Development Officer at LookINTO, Seleyn strengthened brand visibility, developed innovative storytelling tools, and expanded strategic partnerships across the natural and organic products industry. With a career grounded in communication, design thinking, and regenerative development at both personal and organizational levels, she continues to champion inquiry that guides solutions toward building resilient communities.